One Million Pound Challenge

Categories: News

Earth Day One Million Pound Challenge

Advanced Technology Recycling (ATR) announced today that they will be attempting to break a new world record in celebration of Earth Day 2015. The event called the “One Million Pound Challenge” (OMPC) is focused on keeping over one million pounds of electronics out of landfills. ATR will be partnering with businesses and municipalities to host Electronic Recycling Drives for residents to bring out their old electronics for recycling. The attempt will kick off on Saturday April 18th and run till Saturday April 25th at 6:00pm.  The OMPC will take place across ATR’s 6 facilities Pontiac & Peoria IL, Grand Rapids-MI, San Antonio-TX, Birmingham-AL, and Buffalo-NY.

ATR will be usingOne Million Pound Challenge the Guinness World Records to officiate the attempt to break the world record. The current record for “most consumer electronics recycled in one week at multiple locations is 474,227 kg (1045,491 lb 10.505 oz) and was achieved by TechCollect / ANZRP Ltd (Australia) at five locations in Australia, on 6 May 2013” states Amanda Mochan from the Guinness World Record (GWR) team in New York. On April 25th at 6:00 pm there will be a ruling from an official Guinness World Records judge located at the company’s corporate headquarters in Pontiac, IL.
“Consumer Electronics or e-Waste is the fastest growing waste stream in the world and technology hungry countries like the US are among the largest contributors” said Brodie Ehresman, National Business Development Manager for ATR. Earth Day is very important, because it offers the chance for all people from different walks of life to help keep the Earth Beautiful.


For more information on how you can participate or bring electronics to an event please contact us at clientsales@atrecycle.com (815) 844-7779.

 



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Brodie Ehresman
Author: Brodie Ehresman

ATR (Advanced Technology Recycling) is a US based ISO14001, R2 (Responsible Recycling), OHSAS 18001 and ITAR (International Traffic Arms Regulations) certified Electronics Recycling company that specializes in risk mitigation for asset recovery and management. The parent company was formed in 1992 and transitioned away from traditional IT Sales/Service in 2002 after receiving (2) of the single largest grants in Illinois history in 2005 and 2006. Today ATR has become an innovative leader for E-waste management by diverting Millions of pounds of e-waste from our landfills annually. Brodie Ehresman is one of the originating family owners of the two facilities formed in 1992 and is currently their National Business Development Manager for the US and Canada. Brodie utilizes his 20+ years of IT background and entrepreneurship to develop innovative sustainable recycling solutions to help his customers improve their triple bottom line. During his tenure Brodie has augmented the company’s regional customer base onto a national platform and is currently developing an international strategy for 2019.